Growth Without Compromising Trust.
Learn to market your brand without compromising consumer trust. Marketing training teaches clients how to grow their own independent brands — it is not a promise of results.
Twenty Training Categories.
Brand building and advertising compliance are taught together, because in regulated categories they are the same skill.
- Brand positioning
- Organic social media
- Content strategy
- Paid advertising fundamentals
- Lead generation
- Funnel strategy
- Email marketing
- SMS marketing
- CRM
- Referral systems
- Community building
- Personal branding
- Conversion optimization
- Analytics
- Advertising compliance
- Health-claim compliance
- Testimonials and endorsements
- Influencer disclosures
- Approved claims
- Prohibited claims
Responsible Health Marketing.
Every health-related marketing claim is evaluated based on its overall consumer impression, including implied claims.
Topics covered
- FDA boundaries
- FTC claims
- Testimonials
- Endorsements
- Before/after media
- Influencer disclosures
- Affiliate relationships
- Pricing transparency
- Social content
- Paid advertising
- Landing pages
- Claims substantiation
Standards campaigns are built around
- FTC truth-in-advertising principles
- FDA promotional requirements where applicable
- Advertising-platform policies
- Payment-provider requirements
- Applicable state laws
- LegitScript standards where applicable
Green. Yellow. Red.
A conceptual claims-control system used to classify marketing concepts before they are published.
Green — Approved
Pre-reviewed marketing concepts and templates that can be used within defined parameters.
Yellow — Review Required
Claims or campaigns that require additional substantiation or compliance review before publication.
Red — Prohibited
Claims, representations, or promotional methods that the platform does not permit.
No guarantee of compliance
No earnings claims